As the name suggests, this rugged off-roader is inspired by the stocky stance and shape of a bulldog. In his Mech and Hardware Design course, my instructor Michal Kus emphasized the importance of using both mechanical and organic reference to create familiar and grounded designs. Jowls became tow hooks, wide haunches became flared fenders, and a pronounced jaw became an oversized front bumper.
No 3D underlay here, just photoshop sketching and rendering with some light photobashed textures in the background.